Color is a language.
Cotton should love you back.
And the best things on earth are made by hand.
Our clothing is sewn from 100% Pima cotton, one of the finest fibers in the world. Rare. Long-staple. OEKO-TEX certified. Cut and sewn by hand in a family-run factory in Peru that we visit ourselves. We know the people who make our clothes, and we are proud to work together.
We are dedicated to using high-quality materials that support sustainable practices and celebrate traditional craftsmanship.
Every Happy Hat is hand-woven from toquilla straw by women in Ecuador, a craft passed down for generations. Each hat takes 1–2 days to weave, and no two are identical.
We are honored to support these artisans, preserving their heritage and craftsmanship for future generations.
RACHOL is elevated weekend comfort. Colorful, classic, made from real materials, designed to be lived in. Built on a love for color, travel, and a commitment to unapologetically being yourself. Every piece is made by hand, inspired by women, color, and craftsmanship.
We're always the last one awake. We extend every trip a day longer than makes sense. We want one more hand of cards, one more lap around the lake, one more hour before anyone puts their shoes back on. Happiness is loud, bold, unapologetic, the kind that doesn't know when to quit.
Home of The HAPPY Hat, hand-woven by women in Ecuador, a craft passed down for generations. No two are identical, because no two of us are either. Our clothing is cut and sewn by hand in a family-run factory in Peru that we visit ourselves. We know the people who make our clothes, and we build everything for comfort, because a long weekend only works if what you're wearing can keep you comfortable.
RACHOL is for the HAPPY women.
Because HAPPY never goes out of style.
Real women. Real lake days, beach days, garden days, airport days. Tag #happygirls on Instagram to be featured here.
15% off your first order. We don’t email often, but when we do, you’ll love it.
